I used to teach in the Berkeley Rhetoric Department, where I also got my doctorate, as well as at the San Francisco Art Institute where I taught critical theory to graduate students. I've run my own brand strategy and naming consultancy in San Francisco for nearly 25 years—helping launch brands such as FitBit, this very Medium, WordPress, Dolby, Adobe, and more. I've been, and remain, involved with some crypto projects as it's the most interesting thing happening today. I wrote this book, too, about new ways of making sense of the world >. And I have a blog with over a dozen years of posts on everything from film and art to tequila and death to love...and more >>>.